Pinterest for Home Buyers and Sellers
Carter & Co. January 9, 2014
Pinterest for Home Buyers
Some people are great at articulating exactly what they want in their next home. But some of us know what we want yet find it tough to explain that vision to someone else. It usually comes out something like this: “I’ll know it when I see it.” But seeing tons of listings can be frustrating and can waste your time unnecessarily. Enter Pinterest – the social network that lets you collect all those dream house mental pictures that are often hard to put into words.
Pinterest has become a favorite online hang-out for home buyers and those who plan to build or remodel a home. After all, knowing what you want is half the battle in finding or creating it. With a few simple searches, Pinterest users are exposed to thousands of photos they can use as inspiration in their house hunt. High-end and creative home features are one of the most heavily populated areas of Pinterest so there’s no shortage of ideas to sift through. Some users have created virtual “pin boards” for each room of their dream house and yard, making it easier to organize ideas and find them later. Do a simple search for “bathroom” in the search bar and you’ll find everything from rustic cabin outhouses to over-the-top luxury master suites.
If you’re having a tough time explaining your vision to your agent, consider sharing your Pinterest photos with him or her. Seeing what you like best can guide your agent’s selections for which listings are most likely to interest you. Of course, no one can make every Pinterest dream come true in one house, but it’s a good way to get on the same page and narrow down the choices of which houses to see and which ones to skip. Pinterest photos can also guide your decisions when looking for a house with “good bones” that can be remodeled into your dream house.
Pinterest for Home Sellers
For sellers, Pinterest can be a great way to get insight on what potential buyers are hoping to find during their house hunt. If the same type of living room photo keeps cropping up on Pinterest, you can bet it’s representative of a style that’s trending right now. Consider using that photo as a guide for how you might update, rearrange or stage your own living room to reflect the current trend. Pay special attention to wall colors, room layout, window treatments and floor coverings. Appeal to visual thinkers by making your home’s online photos as “pin-worthy” as possible.
Cleaning and organization are also huge areas of interest for Pinterest users, and the tips found in these “pins” can help as you prepare to put your house on the market. Clutter and half-hearted cleaning attempts can thwart a deal with potential buyers. Use the tips collected on hundreds of Pinterest boards to find new ideas for eliminating cluttered areas. You’ll also find innovative ways for simple household fixes like repairing nail holes, cleaning baseboards and dusting window blinds – all things that discerning home buyers will notice.
Whether you’re buying, selling, building, remodeling or just plain “nesting,” Pinterest might become your favorite online tool for finding inspiration, advice and friends who share your vision.